'Major marketing activities' presentation slideshows

Chapter 1 An Overview of Strategic Marketing

Chapter 1 An Overview of Strategic Marketing. Objectives. Define marketing as focused on customers Identify important marketing terms Become aware of the marketing concept and marketing orientation Understand importance of building customer relationships

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721 views • 26 slides

Why do we need Marketing?

Why do we need Marketing?. All Types of Businesses Use Marketing. Direct Marketing Activities: Advertising agencies Market research firms Trucking companies Major Marketing Activities: Retailers Manufacturers Real estate agents Limited Marketing Activities: Law offices Physicians

308 views • 14 slides