'Lucy ting lucy ting' presentation slideshows

Lecture 6 Marketing Communication

Lecture 6 Marketing Communication. Dr. Lucy Ting Lucy.Ting@manchester.ac.uk. Agenda . Marketing Communications Consumer Perspective Integrated Marketing Communications Definitions Characteristics Levels of Integration Drivers and Barriers Communication Mix Tools Mass Market Appeal

1.17k views • 39 slides

Lecture 4 Brand Extension

Lecture 4 Brand Extension. Dr. Lucy Ting Lucy.Ting@manchester.ac.uk. Agenda. Brand Extension Definition Advantages Disadvantages Evaluation of Brand Extension Opportunities 5 Steps of Introducing Brand Extensions. What is Brand Extension?. Growth Share Matrix . Products. Existing .

819 views • 26 slides

Lecture 2 Brand Positioning

672 views • 26 slides

Lecture 2 Brand Positioning

676 views • 26 slides

Lecture 8 E-Communication and Advertising

Lecture 8 E-Communication and Advertising. Dr. Lucy Ting Lucy.Ting@manchester.ac.uk. Agenda . What are E-Marketing Tools? Characteristics Objectives E-Marketing Tools Internet Online Advertising Search Engine Optimisation Viral Marketing Interactive TV Mobile . Agenda.

439 views • 24 slides