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Lower customer service levels - PowerPoint PPT Presentation

Marketing Mix

Marketing Mix. Product, Price, Place and Promotion. Marketing Mix: Product. Challenges in creating new products idea shortage; fragmented markets social & governmental constraints; cost capital shortage; need for speed; short PLC Why new products fail overestimated demand; poor design

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1.28k views • 87 slides

Team Bethoveen

Team Bethoveen. MGT 693 Spring 2008. Agenda. Value Chain Industry Analysis Airborne Strategy Recommendations Current Situation Update. Express Mail Value Chain. Express Mail Companies -Fed Ex -UPS -Postal Service -Airborne Express. Sorting Facilities -Hub & Spoke.

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504 views • 13 slides

Logistics Management

Logistics Management . Marketing 3340 Chip Besio. Nature and Importance of Marketing Logistics. Involves getting the right product to the right customers in the right place at the right time. Companies today place greater emphasis on logistics because:

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452 views • 7 slides

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Lower customer service levels - PowerPoint PPT Presentation

Marketing Mix

Team Bethoveen

Logistics Management