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Lotte world duty free - PowerPoint PPT Presentation

Japanese-Marketing Strategy for Shilla Duty Free Shop

Japanese-Marketing Strategy for Shilla Duty Free Shop. Contents. 1. Analysis. 2. Keys for Break-through. 3. IMC Strategy. Let Them Discover !. Analysis. Market Situation. Consumer. Competitors & Shilla. * Chart I-1. *Chart I-2. Where do you go shopping? (Japanese Visitors).

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Lotte world duty free - PowerPoint PPT Presentation

Japanese-Marketing Strategy for Shilla Duty Free Shop