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Chapter 3 Consumer Learning Starts Here: Perception

Chapter 3 Consumer Learning Starts Here: Perception. BABIN / HARRIS. Learning Outcomes. Understand the elements of consumer perception. Know the phases in the consumer perception process. Be able to apply the concept of the JND. LO 1. LO 2. LO 3. Learning Outcomes.

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Chapter 3 Consumer Learning Starts Here: Perception