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Chapter 6 Personality, Lifestyles, and the Self-Concept

Chapter 6 Personality, Lifestyles, and the Self-Concept. BABIN / HARRIS. Learning Outcomes. LO 1. Define personality and know how various approaches to studying personality can be applied to consumer behavior. Discuss major traits that have been examined in consumer research.

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Chapter 6 Personality, Lifestyles, and the Self-Concept