100+ Limited problem PowerPoint (PPT) Presentations, Limited problem PPTs

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Understanding Buyers

3. Understanding Buyers. Learning Objectives. Categorize primary types of buyers . Discuss the distinguishing characteristics of business markets. List the different steps in the business-to-business buying process . Discuss the different types of buyer needs. L. 4. L. L. L. 1. 2. 3.

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1.1k views • 46 slides

Individual Decision Making

Individual Decision Making. Consumers As Problem Solvers. A consumer purchase is a response to a problem. Steps in the decision process: (1) Problem recognition (2) Information search (3) Evaluation of alternatives (4) Product choice

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793 views • 37 slides

CONSUMER BEHAVIOUR

CONSUMER BEHAVIOUR. Consumer Behaviour Definition. Actions a person takes in purchasing and using products and services, including the mental and social processes that precede and follow these actions. Purchase Decision Process. Problem recognition: Perceiving need.

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525 views • 20 slides

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Limited problem - PowerPoint PPT Presentation

Understanding Buyers

Individual Decision Making

CONSUMER BEHAVIOUR