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Advertising, Sales Promotion, and Public Relations

Advertising, Sales Promotion, and Public Relations. Chapter 16. Objectives. Understand the roles of advertising, sales promotion, and public relations in the promotion mix. Know the major decisions involved in developing an advertising program. Objectives.

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Advertising and Public Relations

Advertising and Public Relations. Chapter 1 5. Definition. Advertising Any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor. Major Advertising Decisions. Advertising objectives can be classified by primary purpose: Inform

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Lifestyle fantasy mood - PowerPoint PPT Presentation

Advertising, Sales Promotion, and Public Relations

Advertising and Public Relations