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Catching the Drift: Learning Broad Matches from Clickthrough Data

Catching the Drift: Learning Broad Matches from Clickthrough Data. Sonal Gupta , Mikhail Bilenko, Matthew Richardson University of Texas at Austin , Microsoft Research. kw 1 kw 11 kw 12 ? ? kw n kw n1 kw n2 ?. kw 1 kw 2 ? kw n. Ad Selection and Ranking. Ad 1

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Less campaign tuning - PowerPoint PPT Presentation

Catching the Drift: Learning Broad Matches from Clickthrough Data