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Applied Marketing Strategies

Lecture 9. MGT 681. Applied Marketing Strategies. Marketing Ecology. Part 2. Collecting Information and Forecasting Demand. Lecture Agenda. What are some influential macro environment developments? How can companies accurately measure and forecast demand?.

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454 views • 32 slides

Applied Marketing Strategies

Lecture 10. MGT 681. Applied Marketing Strategies. Marketing Ecology. Part 2. Collecting Information and Forecasting Demand. Lecture Agenda. What are some influential macro environment developments? How can companies accurately measure and forecast demand?. Macroenvironment.

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381 views • 22 slides

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Applied Marketing Strategies

Applied Marketing Strategies