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Influence: Science and Practice Cialdini (2001)

Influence: Science and Practice Cialdini (2001) . Chapter 5 Liking. Liking. People prefer to say yes to individuals they know and like. Generally, this is a personally and socially adaptive trait. Offers a shortcut through complexities of life. Liking is very powerful. Tupperware Parties

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Judicial favor - PowerPoint PPT Presentation

Influence: Science and Practice Cialdini (2001)