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CHAPTER FOUR

CHAPTER FOUR

CHAPTER FOUR. CONSUMER DECISION MAKING. Prepared by Jack Gifford Miami University (Ohio). THE IMPORTANCE OF UNDERSTANDING CONSUMER BEHAVIOR. CONSUMER BEHAVIOR describes how consumers make purchase decisions and how they use and dispose of the purchased goods and services

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CHAPTER TWELVE

CHAPTER TWELVE

CHAPTER TWELVE. SERVICES AND NONPROFIT ORGANIZATION MARKETING. Prepared by Jack Gifford Miami University (Ohio). IMPORTANCE OF SERVICES. A service is the result of applying human or mechanical efforts to people or objects

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CHAPTER TWELVE

CHAPTER TWELVE

CHAPTER TWELVE. SERVICES AND NONPROFIT ORGANIZATION MARKETING. Prepared by Jack Gifford Miami University (Ohio). IMPORTANCE OF SERVICES. A service is the result of applying human or mechanical efforts to people or objects

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CHAPTER EIGHT

CHAPTER EIGHT

CHAPTER EIGHT. DECISION SUPPORT SYSTEMS AND MARKETING RESEARCH. Prepared by Jack Gifford Miami University (Ohio ). MARKETING DECISION SUPPORT SYSTEMS. Accurate and timely information is the lifeblood of marketing decision making.

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CHAPTER NINE

CHAPTER NINE

CHAPTER NINE. DEVELOPING AND MANAGING PRODUCTS. Prepared by Jack Gifford Miami University (Ohio). 2001 South-Western College Publishing. THE IMPORTANCE OF NEW PRODUCTS. Sustain corporate growth and profits Replace obsolete items Improve quality of life Take advantage of new technology

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