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Cross-Cultural Equivalence of Price Perceptions Across American, Chinese, and Japanese Consumers

Cross-Cultural Equivalence of Price Perceptions Across American, Chinese, and Japanese Consumers . Juan (Gloria) Meng, Minnesota State University, Mankato Suzanne A. Nasco, Southern Illinois University at Carbondale. BEHAVIORAL PRICING CONFERENCE Sep. 19-20, Philadelphia, PA.

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Cross-Cultural Equivalence of Price Perceptions Across American, Chinese, and Japanese Consumers