'International market place' presentation slideshows

Manchester Building a Competitive City: The Commonwealth Games and their Legacy Eamonn Boylan Deputy Chief Executive of

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Chapter 16: Global Marketing and Consumer Behaviour

Chapter 16: Global Marketing and Consumer Behaviour. Unit 16-1: Marketing Around the World. Finding new uses for existing products and/or services; creating new products; increasing demand by local consumers or determining consumer needs abroad is essential for the survival of all businesses. .

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