'Internal company records' presentation slideshows

Chapter 25: Marketing planning

Chapter 25: Marketing planning. By: Chinwoo. Introduction. Marketing planning : The process of making appropriate strategies and preparing marketing activities to meet marketing objectives.

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3.6 Ratio Analysis

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MARKET RESEARCH

MARKET RESEARCH . ROLE AND IMPORTANCE OF MARKET RESEARCH . Process of collecting and analyzing data for a good/service in a market Analyzing consumer reaction to eg . Price changes, forms of promotion, packaging Impacts marketing decisions . IMPORTANCE OF A RESEARCH PLAN.

282 views • 16 slides