Intercoder reliability - PowerPoint PPT Presentation

Content Analysis: Reliability

Content Analysis: Reliability. Kimberly A. Neuendorf, Ph.D. Cleveland State University Fall 2011. Reliability. Generally—the extent to which a measuring procedure yields the same results on repeated trials (Carmines &amp; Zeller, 1979) Types: Test-retest: Same people, different times.

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John, Casey, Lauren, Kelsey, David and Whitney

John, Casey, Lauren, Kelsey, David and Whitney. VS. Coding Method . Intercoder Reliability . Modern Family Episode 1 Decisions: 735 Average Agreement 95.7% Krippendorff's Alpha 0.846 Episode 2 Decisions: 315 Average Agreement 97.1% Krippendorf's Alpha 0.913 Episode 3 Decisions: 546

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225 views • 8 slides

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