'Institutional markets' presentation slideshows

Foundations of Business 3e

Foundations of Business 3e. Pride, Hughes, & Kapoor. Building Customer Relationships Through Effective Marketing. Chapter 11. Learning Objectives. Understand the meaning of marketing and the importance of management of customer relationships.

709 views • 33 slides

UNDERSTANDING BUYERS + MARKETS

355 views • 22 slides

Business Markets and Behavior

Business Markets and Behavior. Organizational Buying. Compared to Consumer Markets, Business Markets Have:. Fewer buyers. Larger buyers. Geographically concentrated buyers. Closer relationships with suppliers/customers. The Business Buying Process. Problem/Need Recognition

353 views • 8 slides