COM 295 Week 3 Practice Case Analysis Evaluating Charts for a Presentation//tutorfortune.com
COM 295 Week 3 Practice Case Analysis Evaluating Charts for a Presentation//tutorfortune.com Click on below link to buy https://tutorfortune.com/products/com-295-week-3-practice-case-analysis-evaluating-charts-for-a-presentation COM 295 Week 3 Practice: Case Analysis: Evaluating Charts for a Presentation Complete u201cCase Analysis: Evaluating Charts for a Presentationu201d in Connect. Evaluating Charts for a Presentation You should generally evaluate your charts in terms of the following: title descriptiveness, focal points, information sufficiency, ease of processing, and take-away message. Title descriptiveness. Most readers look first at the chartu2019s title to grasp its message. Thus, the title should explain the primary point of the chart. However, it must be short enough for the reader to process quickly (generally fewer than ten words). Focal points. A chart should draw the readeru2019s attention to the most critical relationships and ideas. Each of the chartu2019s focal points should support one main idea. The focal points can be visually generated in many interesting ways, including font choices (bold, italics), color, size, and callout boxes. Information sufficiency. Charts should contain enough information for the reader to quickly and reasonably understand the ideas that are being displayed. Clear labels and legends should demonstrate what is being measured and in what units. In some cases, readers will expect to know data values at each point within the chart. Ease of processing. A basic purpose of a chart is to convey complicated information as quickly as possible. By selecting only the necessary information and placing labels and data at appropriate places, you enable your reader to process the information quickly and efficiently. Ideally, your reader should grasp the key ideas within 10 to 15 seconds. Take-away message. An effective chart leaves a lasting impression about your key point. The take-away is the essence of your chartu2014how the information, title, focal points, and other formatting combine to convey a lasting message. Read the case below and answer the questions that follow. You are a marketing specialist at a media company. Over the past few years, you have been researching how TV viewers use mobile phones and other devices while watching TV. You have found that, increasingly, viewers expect to engage via mobile devices with TV shows and their audiences while watching TV. Recently, you finished a survey that you have conducted annually for the past three years. Each year, you randomly sampled adults over 18 across the country. The number of participants in the surveys was 1,543 adults in 2012, 2,337 in 2013, and 2,342 in 2014. You compiled the following statistics from the survey: During the last month, which of the following actions have you taken with your cell phone while watching TV? 2012 2013 2014 Browsed the Internet during commercials 21% 28% 47% Browsed the Internet during shows 13% 15% 29% Checked the accuracy of info on TV 25% 27% 26% Posted comments online about the show 5% 17% 33% Viewed comments online from other viewers 8% 23% 38% Texted other viewers 14% 16% 24% Visited a website mentioned on TV 15% 13% 20% Voted for a reality show contestant 7% 6% 5% COM 295 Week 3 Practice: Case Analysis: Evaluating Charts for a Presentation Click on below link to buy https://tutorfortune.com/products/com-295-week-3-practice-case-analysis-evaluating-charts-for-a-presentation
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