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CHAPTER 21: NATURE AND SCOPE OF MARKETING

CHAPTER 21: NATURE AND SCOPE OF MARKETING. When you have completed this chapter, you will be able to:. Discuss the importance of marketing and its role in the economy. List the activities that are part of marketing. Define basic marketing concepts and the four elements of the marketing mix.

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2.86k views • 36 slides

NATURE AND SCOPE OF MARKETING

NATURE AND SCOPE OF MARKETING. When you have completed this chapter, you will be able to:. Discuss the importance of marketing and its role in the economy. List the activities that are part of marketing. Define basic marketing concepts and the four elements of the marketing mix.

★ ★ ★ ★ ★

2k views • 36 slides

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Information management financing - PowerPoint PPT Presentation

CHAPTER 21: NATURE AND SCOPE OF MARKETING

NATURE AND SCOPE OF MARKETING