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Individual product markets - PowerPoint PPT Presentation

Chapter 1 Introduction to Macroeconomics

Chapter 1 Introduction to Macroeconomics. Economics 282 University of Alberta. What Macroeconomics is About. Macroeconomics is the study of the structure and performance of national economies and of the policies that governments use to try to affect economic performance.

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BUSINESS-LEVEL STRATEGIC ALTERNATIVES

BUSINESS-LEVEL STRATEGIC ALTERNATIVES. Payne (5). INDUSTRY ATTRACTIVENESS. Which businesses should we be in?. CORPORATE STRATEGY. RATE OF PROFIT ABOVE THE COMPETITIVE LEVEL. How do we make money?. COMPETITIVE ADVANTAGE. How should we compete?. BUSINESS STRATEGY.

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493 views • 25 slides

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Individual product markets - PowerPoint PPT Presentation

Chapter 1 Introduction to Macroeconomics

BUSINESS-LEVEL STRATEGIC ALTERNATIVES