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Indirect export modes - PowerPoint PPT Presentation

Some approaches to the choice of entry mode

Lecture by Ewa Baranowska-Prokop, Ph.D. Some approaches to the choice of entry mode. M a c Ba r en Tobacco Company : Internationalizing the water pip e business. Is it a wis e decisio n f o r MBTC to enter the water pipe market ?

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1.66k views • 43 slides

Market entry strategies and territorial expansion

Market entry strategies and territorial expansion. Internationalization occurs . Internationalization occurs when the firm expands its R and D, production, selling and other business activities into international markets. Inward/outward internationalization.

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927 views • 17 slides

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Indirect export modes - PowerPoint PPT Presentation

Some approaches to the choice of entry mode

Market entry strategies and territorial expansion