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Hardee's Hunger Campaign

Hardee's Hunger Campaign. Hardee's was founded in Greenville, NC in the 1960's The fast food restaurant chain offers a variety of foods from biscuits to hamburgers In 2003, Hardee's was purchased by CKE Restaurants who sought to rebrand the image

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376 views • 22 slides

Perspectives on Consumer Behavior

Perspectives on Consumer Behavior. Kelsey Colvin Matt Wieber Chapter 4 BA493. Featured Ad Campaign. Current Campaign: http://www.youtube.com/watch?v=5wXhUqjHUQg Campaign that started it all: http://www.youtube.com/watch?v=5wXhUqjHUQg. Relevance?.

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170 views • 8 slides

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Impression score - PowerPoint PPT Presentation

Hardee's Hunger Campaign

Perspectives on Consumer Behavior