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Import ideal brand brand - PowerPoint PPT Presentation

Consumer Beliefs, Feelings, Attitudes, and Intentions

Week 7: CHAPTER 8. Consumer Beliefs, Feelings, Attitudes, and Intentions. Relationships between Consumer Beliefs, Feelings, Attitudes, and Intentions. Feelings = An affective state (e.g., current mood state) or reaction (e.g., emotions experienced during product consumption).

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Import ideal brand brand - PowerPoint PPT Presentation

Consumer Beliefs, Feelings, Attitudes, and Intentions