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Household consumer - PowerPoint PPT Presentation

INTRODUCTION to PROMOTION and INTEGRATED MARKETING COMMUNICATIONS

INTRODUCTION to PROMOTION and INTEGRATED MARKETING COMMUNICATIONS. Chapter 1:. Relationship Between Promotion, the Promotional Mix, and Integrated Marketing Communications. PROMOTION Communication Process in Marketing Used to Create a Favorable Predisposition Toward: Brand of Product

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Household consumer - PowerPoint PPT Presentation

INTRODUCTION to PROMOTION and INTEGRATED MARKETING COMMUNICATIONS