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Horizontal marketing systems - PowerPoint PPT Presentation

Principles of Marketing

12. Principles of Marketing. Marketing Channels and Supply Chain Management. Learning Objectives. After studying this chapter, you should be able to: Explain how companies use marketing channels and discuss the functions these channels perform

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626 views • 62 slides

Chapter Twelve

Chapter Twelve. Marketing Channels: Delivering Customer Value. Marketing Channels: Delivering Customer Value. Supply Chains and the Value Delivery Network The Nature and Importance of Marketing Channels Channel Behavior and Organization Channel Design Decisions

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698 views • 39 slides

Distribution Channels

Marketing for Hospitality and Tourism. Kotler, Bowen and Makens. Distribution Channels. Chapter 12. Learning Objectives. Describe the nature of distribution channels , and tell why marketing intermediaries are used.

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1.21k views • 15 slides

Marketing Mix

Marketing Mix . Channels of Distribution. Marketing Channel. Producers lack financial resources necessary for direct marketing Direct marketing is not feasible for many offerings Using channels frees money for investment in main business Intermediaries are more efficient.

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329 views • 12 slides

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'Horizontal marketing systems' presentation slideshows

Horizontal marketing systems - PowerPoint PPT Presentation

Principles of Marketing

Chapter Twelve

Distribution Channels

Marketing Mix