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Higher lifetime value - PowerPoint PPT Presentation

Customer-Driven Marketing

Customer-Driven Marketing. Chapter 12. What is Marketing?. Marketing - set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.

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661 views • 24 slides

Customer information: Server log file and clickstream analysis; data mining

Customer information: Server log file and clickstream analysis; data mining. MARK 430 Week 3. During this class we will be looking at:. Technololgy tools for online market researchers Web analytics - server log file analysis and Clickstream analysis static (historical data)

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476 views • 21 slides

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Higher lifetime value - PowerPoint PPT Presentation

Customer-Driven Marketing

Customer information: Server log file and clickstream analysis; data mining