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High product involvement - PowerPoint PPT Presentation

Chapter 16

Chapter 16 . Consumer Decision Making. Table 16.1 Types of Purchase or Consumption Decisions. DECISION CATEGORY. ALTERNATIVE A. ALERNATIVE B. Basic purchase or consumption decision. To purchase or consume a product (or service). Not to purchase or consume a product (or service).

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Kissing the Cellphone: Insights into M-Commerce from the Theory of Consumer Behavior

Kissing the Cellphone: Insights into M-Commerce from the Theory of Consumer Behavior. Dr. Laura Lally Hofstra University. M-Commerce. Use of wireless infrastructures to exchange information Enhance real world experiences Increase quality of decision making and productivity at work

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245 views • 12 slides

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High product involvement - PowerPoint PPT Presentation

Chapter 16

Kissing the Cellphone: Insights into M-Commerce from the Theory of Consumer Behavior