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Chapter 5 Culture, Management Style, and Business Systems

International Marketing 16 th edition . Chapter 5 Culture, Management Style, and Business Systems. Philip R. Cateora , Mary C. Gilly , and John L. Graham. Introduction (1 of 2) . Culture, including all of its elements, profoundly affects management style and overall business systems

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High pdi countries - PowerPoint PPT Presentation

Chapter 5 Culture, Management Style, and Business Systems