'High low pricing' presentation slideshows

Learning Objectives

Learning Objectives. How should firms set their prices? What psychological factors affect the way consumers make pricing decisions? In what conditions should a price skimming or a market penetration strategy be used? What tactics do sellers use to reduce prices to retailers? To consumers?

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Chapter 10 Merchandise Pricing

Chapter 10 Merchandise Pricing. Controllable Factors in Pricing. Many retailers focus too much on price. This conditions their customers to only purchase on sale. Overlooks the relationship price has with the other variables of the retailing mix. Two controllable factors in pricing are:

1.41k views • 28 slides

Retail Travel S ervices (TM 334) Lecture 3 OPERATIONS

Retail Travel S ervices (TM 334) Lecture 3 OPERATIONS. 1- Retail Pricing. Retail pricing: The pricing technique used by most retailers is cost-plus pricing . This involves adding a mark-up amount (or percentage) to the retailer's cost.

399 views • 27 slides

Ch. 10 Pricing Wal-Mart vs. Target Price Comparison

Ch. 10 Pricing Wal-Mart vs. Target Price Comparison. Sandy Burnett Chelsee Nielsen. Chapter 10 Key Points:. Interaction Between Pricing Objectives and Other Decisions:. Pricing Objectives:. Target Return Objectives Profit Maximization Objectives Skimming Objectives

310 views • 21 slides

Ch. 10 Pricing Wal-Mart vs. Target Price Comparison

Ch. 10 Pricing Wal-Mart vs. Target Price Comparison. Sandy Burnett Chelsee Nielsen. Chapter 10 Key Points:. Interaction Between Pricing Objectives and Other Decisions:. Pricing Objectives:. Target Return Objectives Profit Maximization Objectives Skimming Objectives

327 views • 21 slides

PRICE STRATEGY

Dr. Close. PRICE STRATEGY. Demographic Considerations. Number of potential buyers Location of potential buyers Position of potential buyers Expected consumption rates of potential buyers Economic strength of potential buyers. Psychological Considerations.

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Chilean Fresh Fruit Association Best Fruit Practices of Best Performing Retailers

Chilean Fresh Fruit Association Best Fruit Practices of Best Performing Retailers Berries, Grapes, Nectarines, Peaches and Plums. Chilean Key Selling Season: January thru April Grapes, Berries, Nectarines, Peaches & Plums Many options for retailers to maximize sales. Key questions:

494 views • 15 slides

The Assortment Planning Process

The Assortment Planning Process . Assortment Plan :- describes in general terms what should be carried in a particular Merchandise category . . A Good Assortment plan requires -a good forecast for sales , -GMROI -Inventory Turnover -Mix of subjective & experienced judgment .

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292 views • 9 slides