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Heavier users - PowerPoint PPT Presentation

Contents Study Overview KEY HEADLINES Sharing of personal data Attitudes towards online ads Awareness and appeal of OBA Control of OBA Study Overview Objectives & methodology overview OBJECTIVES: The key areas for inclusion in this study were as follows:

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Consumers with higher incomes are heavier users of newspapers than radio

Consumers with higher incomes are heavier users of newspapers than radio. Top Quintile Index*. *Top Quintiles. Quintile refers to an audience divided into five equal groups ranging from the heaviest to lightest media usage levels.

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Heavier users - PowerPoint PPT Presentation

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Consumers with higher incomes are heavier users of newspapers than radio