'Habitual buying behavior' presentation slideshows

Learning Objectives

Learning Objectives. After studying this chapter, you should be able to: Define the consumer market and construct a simple model of consumer buyer behavior Name the four major factors that influence consumer buyer behavior

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Chapter 7 Analyzing Consumer Markets and Buyer Behavior

345 views • 29 slides

Chapter 6

Chapter 6. Analyzing Consumer Markets and Buyer Behavior. PowerPoint by Karen E. James Louisiana State University - Shreveport. Objectives. Determine how cultural, social, personal, and psychological factors influence consumer buying behavior.

164 views • 16 slides