100+ Global sales volume PowerPoint (PPT) Presentations, Global sales volume PPTs

Global sales volume - PowerPoint PPT Presentation

INTERNATIONAL BUSINESS Professor H. Michael Boyd, Ph.D.

INTERNATIONAL BUSINESS Professor H. Michael Boyd, Ph.D. Global Marketing and R&D . What Is The Marketing Mix?. The marketing mix (the choices the firm offers to its targeted market) is comprised of Product attributes Distribution strategy Communication strategy Pricing strategy .

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Global sales volume - PowerPoint PPT Presentation

INTERNATIONAL BUSINESS Professor H. Michael Boyd, Ph.D.