'Global marketing program' presentation slideshows

459 views • 32 slides

The Global Marketplace

The Global Marketplace. By Gavin, Lisbeth , Maura, Orlando, Trixie. Agenda. The International Trade System. Trade System Regulations Tariffs/Quotas/Exchange Controls/Nontariff Trade Barriers The World Trade Organization (WTO) General Agreement on Tariffs and Trade (1947) WTO (1955).

187 views • 16 slides

Global Marketing

Global Marketing. 19. Definition. Global Firm A firm that, by operating in more than one country, gains R&D, production, marketing, and financial advantages in its costs and reputation that are not available to purely domestic competitors. Major Decisions in International Marketing.

501 views • 12 slides