'Global consumer culture positioning' presentation slideshows

International Marketing and Management

International Marketing and Management. Lecture 4. Lecture themes. Modes of Entry into International Markets Market Segmentation Channel and Place Decisions. Stages of the international market entry. Country identification Preliminary screening In-depth screening Final selection

1.1k views • 45 slides

Branding and Product Decisions in Global Marketing

Branding and Product Decisions in Global Marketing. Global Marketing Chapter 10. Introduction to Brands and Products. Brand and product concepts Local, international, and global brands Product design issues Attitudes towards foreign products Strategic alternatives New product issues.

1.01k views • 29 slides

Ch 4. Social and Cultural Environments

234 views • 7 slides