Geographical pricing - PowerPoint PPT Presentation

Chapter 11

Priciples of Marketing by Philip Kotler and Gary Armstrong. Chapter 11. Pricing Strategies Additional Considerations. PEARSON. Objective Outline. New-Product Pricing Strategies Describe the major strategies for pricing new products. 1. Product Mix Pricing Strategies

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Pricing Strategies

Pricing Strategies. After deciding whether to use a cost-oriented, demand-oriented, or a competition-oriented policy, your company will develop a pricing strategy. Pricing Strategies. Price lining Bundle pricing Geographical pricing Psychological pricing Prestige pricing

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Pricing- Part Deux

Pricing- Part Deux. Chapter 20. Pricing Process. Step 4: Select an Appropriate Price Level. Demand-Oriented Cost-Oriented Profit-Oriented Competition-Oriented. Demand-Oriented. Price Skimming Penetration Pricing Prestige Pricing Price Lining Odd-Even Pricing Target Pricing

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