How Knowing the First Name of Your Customers Can Boost Your Revenue by 50%!
The single goal of every business is to increase revenue. The key to achieving this goal it to boost conversion rates. Only with the right techniques is this made possible. Gender marketing is a commonly overlooked tool that can enhance campaigns and customer buying journeys. The issue is most businesses (especially in the SaaS industry) have no segmentation based on gender. They are using the same emails, newsletters and landing pages for both sexes. But how can you really know which customers are male and female? With a gender marketing database, like Name Gender Pro, you can find out the gender of names in your own database. This is done by matching the hundreds of thousands of names collected from around the world. Once you know the gender of firstname, you can segment your customers into male and female campaigns. This can also work if you already have segments based on other criteria, making them even more personalized. In order to see a difference in your conversions and revenue, you need to test out your campaigns. You can use gender marketing analytics to help determine which are working and why. It’s essential to know how to design a campaign for women vs. men. For instance, you’ll find that: # Women like longer product descriptions with insights and research – men don’t. # Women tend to shop between noon and 1pm, while men shop between 7pm and 8pm. # It takes women 14 minutes to make a purchase, while it takes men 10 minutes. Small facts like these are game changers, but only if you’re using them to your advantage. Consider ordering Name Gender Pro to get started segmenting your campaigns and watch your revenue grow!
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