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Gen y teens - PowerPoint PPT Presentation

Chapter 13

Consumer Behavior, Eighth Edition SCHIFFMAN & KANUK. Chapter 13. Subcultures and Consumer Behavior. Subculture. A distinct cultural group that exists as an identifiable segment within a larger, more complex society. Figure 13.1 Relationship Between Culture and Subculture. Subcultural

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Gen y teens - PowerPoint PPT Presentation

Chapter 13