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Gen Y Sits on Top of Consumer Food Chain

Gen Y Sits on Top of Consumer Food Chain. Lesley Martin Dominic Scrima. Summary. Generation Y : born between 1982-2000 82 million Larger population than Baby Boomers High disposable income Changing Parent-Child Relationship Influence family decision making Extremely brand conscious

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Gen y sits - PowerPoint PPT Presentation

Gen Y Sits on Top of Consumer Food Chain