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Frequency marketing reward purchasers - PowerPoint PPT Presentation

Customer-Driven Marketing

Customer-Driven Marketing. Chapter 12. What is Marketing?. Marketing - set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.

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Customer-Driven Marketing wileybusinessupdates

11. Chapter. Customer-Driven Marketing http://www.wileybusinessupdates.com. 1. 2. 3. 4. 5. 6. 7. 8. Learning Objectives. Summarize the ways in which marketing creates utility. Discuss the marketing concept.

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Customer-Driven Marketing

Chapter 12. Customer-Driven Marketing. Learning Goals. Summarize the ways in which marketing creates utility. Discuss the marketing concept. Describe not-for-profit marketing, and identify the five major categories of nontraditional marketing.

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242 views • 22 slides

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Frequency marketing reward purchasers - PowerPoint PPT Presentation

Customer-Driven Marketing

Customer-Driven Marketing wileybusinessupdates

Customer-Driven Marketing