The license to use the trademark registered by a business is called buying a franchise. A franchisee is allowed to sell products and services under the brand name of a popular business. The franchise business also gives training, operational and marketing support to the franchisee in order to run the business in a prescribed way. This is the fixed format of business. In the fixed format of business, there are certain benefits provided in lieu of certain fixed fees that the franchisee must pay irrespective of his profitability. It is in these fees that many franchise play games to rip you off. If you are a smart entrepreneur you will sort out such opportunities from the good ones.
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