Framing effect - PowerPoint PPT Presentation

Decision Making

Decision Making. A basic introduction to the field for MIE448 Cognitive Ergonomics. References. Arkes, H. R., and Blumer, C. The Psychology of Sunk Cost, Organizational Behavior and Human Decision Processess 35 , (1985), 124-140.

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Constructive Consumer Choice Processes

Constructive Consumer Choice Processes. James R. Bettman Mary Frances Luce John W. Payne. How Consumers construct choices?. People often do not have well-defined preferences; instead, they may construct then on the spot when needed. Why Are Preferences Constructive?.

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1.22k views • 35 slides

Outline Decisions The representativeness heuristic The availability heuristic

9/11/2014. Outline Decisions The representativeness heuristic The availability heuristic Anchoring and adjustment The simulation heuristic Undoing and hindsight biases Limited domain knowledge Processing resources The Framing Effect Limitations in reasoning Naïve Physics

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614 views • 30 slides

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