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Four core forces - PowerPoint PPT Presentation

Ch. 1 The Promise of Channel Stewardship

Ch. 1 The Promise of Channel Stewardship. 1. Challenges of Managing Marketing Channel - Multiple parties and factors - Unclear home within a firm - Strong Inertia - Considered as a Tactical Issue 2. Who is a Channel Steward? cf) Agent 3. What does a Channel Steward do?.

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Four core forces - PowerPoint PPT Presentation

Ch. 1 The Promise of Channel Stewardship