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Facilitating Insightful Focus Groups

Download the PDF: https://www.demandmetric.com/content/facilitating-insightful-focus-groups A focus group is a controlled group interview of a target audience demographic. A facilitator, who covers a set series of questions or topics, often leads the interview. Benefits of focus group sessions include increased customer satisfaction and brand perceptions, and informing product development decisions. Focus groups are a key component to an effective market research program. Generating qualitative feedback in this medium can be more insightful than standardized surveys. This How-To Guide is designed to provide practical advice for conducting insightful focus group sessions. The guide outlines focus group use cases, focus group best practices, how to be an effective facilitator, and provides a detailed action plan to get started on facilitating your own insightful focus groups.

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