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Fishbein ajzen - PowerPoint PPT Presentation

Objectives

Objectives. Show an understanding of how cultural differences in social norms effect social influence on attitudes Specify the relationship between: Beliefs and attitudes Attitudes and behavioural intentions Behavioural intentions and behaviour

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653 views • 35 slides

Ch 4 - Behavior and Attitudes

Ch 4 - Behavior and Attitudes. Part 1: Feb 7. Attitudes. Favorable/unfavorable evaluation of an object. 3 dimensions of attitudes: Affective (feelings) Behavior (actions) Cognition (thoughts) How do attitudes develop?. Attitude Formation. Most social psych believe attitudes are learned

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1.97k views • 15 slides

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Fishbein ajzen - PowerPoint PPT Presentation

Objectives

Ch 4 - Behavior and Attitudes