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First price auctions - PowerPoint PPT Presentation

Optimization Problems in Internet Advertising

Optimization Problems in Internet Advertising . Cliff Stein Columbia University Google Research. Internet Advertising. Multi-billion dollar business Google purchased DoubleClick for over 3 billion dollars, 2 years ago A new paradigm for advertising

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1.13k views • 94 slides

Auction Theory and Practice

Auction Theory and Practice. Eyal Winter Center for the Study of Rationality The Hebrew University of Jerusalem. Herodotus of Ancient Greece 500 BC. Women are sold for marriage by their families through auctions (they used Dutch Auctions).

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421 views • 29 slides

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First price auctions - PowerPoint PPT Presentation

Optimization Problems in Internet Advertising

Auction Theory and Practice