Firm effects - PowerPoint PPT Presentation

Business-Level Strategy

Business-Level Strategy. Business-level strategy : an integrated and coordinated set of commitments and actions the firm uses to gain a competitive advantage by exploiting core competencies in specific product markets. Core competencies. Strategy. Business-level strategy.

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1.12k views • 32 slides

Strategy: Key Concepts and Open Questions

Strategy: Key Concepts and Open Questions. As in finance, the goal of the firm is value maximization “Strategy” may be defined as the way the firm deploys its resources and capabilities within its environment to maximize its value

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431 views • 26 slides

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