'Exploratory qualitative research' presentation slideshows

Exploratory qualitative research - PowerPoint PPT Presentation

Marketing Research: Gathering, Analyzing, and Using Information

Marketing Research: Gathering, Analyzing, and Using Information

Marketing Research: Gathering, Analyzing, and Using Information. Chapter Objectives. Explain the role of the marketing information system and the marketing decision support system in marketing decision making List and explain the steps in the marketing research process

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478 views • 47 slides
Marketing Research: Gathering, Analyzing, and Using Information

Marketing Research: Gathering, Analyzing, and Using Information

Marketing Research: Gathering, Analyzing, and Using Information. Chapter Objectives. Explain the role of the marketing information system and the marketing decision support system in marketing decision making List and explain the steps in the marketing research process

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385 views • 38 slides
LIS 570

LIS 570

LIS 570. Sessions 3.1, 3.2. Objectives. Have some experience with early steps in research design Understand the distinction between qualitative and quantitative research Understand the relationships among quantitative-qualitative and positivist-constructionist philosophies. Agenda.

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491 views • 34 slides
Jean-Paul Van Belle Jean-Paul.VanBelle@uct.ac.za Nicholas Hall Eloise Riekert Nixon Muganda SACLA 2008

Jean-Paul Van Belle Jean-Paul.VanBelle@uct.ac.za Nicholas Hall Eloise Riekert Nixon Muganda SACLA 2008

Exploring the Impact of Computer-mediated Communication on Interpersonal Relationships: A Tentative Model Using Characteristics and Behavioural Outcomes. Jean-Paul Van Belle Jean-Paul.VanBelle@uct.ac.za Nicholas Hall Eloise Riekert Nixon Muganda SACLA 2008. Overview. Research Problem

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362 views • 18 slides
LIS 570

LIS 570

LIS 570. Ways of knowing and the research process. Research is everywhere. The need for research methods literacy to protect yourself from misleading research conclusions to empower yourself to use valid social science research to enable the essential function of research communication

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103 views • 10 slides

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