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Exchange outcomes - PowerPoint PPT Presentation

Social Exchange and Cooperation

Social Exchange and Cooperation. Chapter 9. Chapter Outline. The evolution of human social behavior and formation of social and economic structures The expression of social behavior across diverse settings, in experiments, and in game scenarios. What is social exchange and cooperation?.

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426 views • 30 slides

E-Marketing 4/E Judy Strauss, Adel I. El-Ansary, and Raymond Frost

E-Marketing 4/E Judy Strauss, Adel I. El-Ansary, and Raymond Frost. Chapter 7: Consumer Behavior. Chapter 7 Objectives. After reading Chapter 7 you will be able to: Discuss general statistics about the Internet population.

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360 views • 17 slides

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Exchange outcomes - PowerPoint PPT Presentation

Social Exchange and Cooperation

E-Marketing 4/E Judy Strauss, Adel I. El-Ansary, and Raymond Frost