Collect Leads With City Tours
Download the PDF: https://www.demandmetric.com/content/collect-leads-city-tours
Field Marketing can be a very useful and inexpensive method for gathering large quantities of leads
from a specific geographic region. There are many types of field marketing, but none are more
effective than guerrilla marketing at City Tours. CRM industry-leader, salesforce.com, has perfected
this lead generation channel, while targeting cities where their product has not gained much traction.
What are the Benefits of City Tours?
Increased Lead Generation - meeting with prospects and current clients is great for building trust
and lasting relationships. If possible, send down an expert speaker and record a ‘podcast’ to post
on your website. Additionally, consider making attendance for prospects FREE to increase attendance
rates.
Improved Employee Satisfaction - many younger Marketing & Sales professionals will be very
excited to go on their first business trips to new cities. Use this excitement to promote enthusiastic
product discussions while on the road, and to create a buzz around the office when the crew
returns.
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