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EU DTCA Ban: Effect on Patient Awareness & Influence on Prescribing

EU DTCA Ban: Effect on Patient Awareness & Influence on Prescribing. Carol Faverger Rosalyn Twite Director Director. Context: Direct to Consumer Advertising in EU. Advertising non-prescription medicines Generally allowed, but with restrictions Advertising Prescription medicines

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Eu physicians - PowerPoint PPT Presentation

EU DTCA Ban: Effect on Patient Awareness &amp; Influence on Prescribing

EU DTCA Ban: Effect on Patient Awareness & Influence on Prescribing